mental exercise of the day

i saw a banner ad just now on nbc.com -- an ad from overstock.com that included "shopping recommendations for [me]." so i clicked on it, because the four product images it showed were actually very appealing. and lo, the landing page on overstock.com was filled with images of other beautiful things i would totally want to buy: settees, tiffany-style lamps, contemporary-abstract area rugs, chaises longues, moroccan chandeliers. (okay, so maybe i haven't totally kicked my interior design research habit.) now that is what i call good advertising.

the internet is sneaky, sometimes delightfully so. how might writers be able to use such sneakiness to our advantage when hawking our own wares, so to speak? hmmmm.